MKTG-1010
Instructor: Joan K. Hall

Welcome to
Principles of Marketing

General Information

Course Description

An overview of the full range of activities involved in marketing, including determining which consumers should be targeted, evaluating key competitors, and using information technology to effectively price, promote, distribute, and design quality products and services.

Visit the Marketing Department web site at                                   www.macomb.edu/academics/departments/mktg/default.asp

This information-rich site provides you with:

• A description of what marketing is all about
• A description of what the marketing program at MCC entails
• A good list of marketing references/resources to help with projects
• A link to MCC’s own job search database (click on CAREER OPPORTUNITIES and then on JOBS. User id and password are provided)

Marketing,13th Edition by Pride and Ferrell (Special Edition for Macomb Community College). Boston: Houghton-Mifflin Company, 2006©. 

**This soft cover SPECIAL EDITION for MCC text can be found on campus at the MCC Bookstore or off campus at The Bookmark.

UNDERSTANDING MARKETING CONCEPTS

• Learn a core set of key marketing terms and concepts
• Explore marketplace dynamics:  the uncontrollable factors that affect the marketplace
• Try your hand at market research and analysis
• Understand market segmentation, target marketing and the purchase decision process
• Study elements of the marketing mix:  product, price, promotion and distribution
• Explore the role of marketing in international and online business environments

USING MARKETING CONCEPTS

• Analyze case studies from a marketing standpoint
• Identify marketing issues in the “real world”
• Apply simple quantitative tools in analyzing data
• Research marketing issues in print and on the web
• Prepare a marketing plan

Additional Materials

Each of the following Marketing Lectures To Go are provided in Windows Media and Flash formats.